What is Search Engine Optimization (SEO)?

Search Engine Optimization, or SEO, is defined as “the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site” by dictionary.com. (https://www.dictionary.com/browse/seo) It is used to improve both the quality and the quantity of online traffic to your website through search engine results. Search Engine Optimization also focuses on gaining your website more organic results; results that do not need to be paid for. Search engines, such as Google, Yahoo, or Bing, have artificial intelligence, often called crawlers, that go out and search the internet for information on all of the content they are able to find. They collect this information so that when a search is made, they can return the relevant information back quickly and easily. Search Engine Optimization is the practice of increasing the keywords and data that those crawlers look for on your website so that they are more likely to return your website as a search result. “Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.” (https://moz.com/learn/seo/what-is-seo) Search Engine Optimization is always changing, along with the algorithms and artificial intelligence of the search engines. While the tactics of SEO may change, it is still working towards naturally increasing traffic to your website through use of keywords, data, personalization, and the quality of your content.

Why is Search Engine Optimization Important?

In a single day, Google sees about 5.6 billion searches, adding up to about 2 trillion searches every year. However, there is a lot of content on the internet as well. In his article “Is SEO Dead,” Neil Patel, a Search Engine Optimization blogger, mentions that there are “roughly a billion blogs on the web. There are so many blogs that you can find an excessive amount of content on most topics out there.” (https://neilpatel.com/blog/seo-dead/) With so much content available for people to find, websites can easily get buried amongst the rest. Search Engine Optimization is important because it gives your website a fighting chance to be seen and clicked on more regularly. As search engines become more and more personalized to the user’s past search habits, and activity, it becomes even more important to use Search Engine Optimization to make your website more appealing to people so that they are more likely to click through on the search result for your website. Patel argues that personalization is incredibly important, advising “with your website, don’t try and show everyone the same message. If you personalize your experience to each and every user, you will be able to rank better in the long run as it will improve your user metrics”. Search Engine Optimization tactics use personalization in that way, as every user has a specific, personal type of information they are looking for. If your website better caters to each user, your traffic will improve in both quality and quantity.

How Search Engine Optimization Works in Tandem with Website Monitoring

As we said in last week’s blog post, internet use and traffic are on the rise. People are more reliant than ever on the internet for their banking, education, work, and other aspects of their day to day life. Search Engine Optimization is important because, with rising traffic and searches every day, your website could easily get lost in the shuffle. With Search Engine Optimization that is done well, traffic to your website will increase even more. With increased traffic to your website, it is crucial to make sure that your website is working properly. A website that is working properly makes internet users much more likely to come back or make use of the services you are offering on your website. Search Engine Optimization is meant to increase the number of visitors your website receives each day. Under a higher influx of online visitors, some websites are likely to struggle to keep up. However, if they are monitored, they are protected even further from having issue that could negatively impact a customer’s experience. In “Is SEO Dead?” Neil Patel mentions that many search engines have shifted their focus. The “algorithm core focus isn’t backlinks or keyword density, or a specific SEO metric… the focus is on the user experience”. (https://neilpatel.com/blog/seo-dead/) Due to this, Search Engine Optimization and Website Monitoring work hand in hand in order to both improve your website traffic and improve your user’s experiences when they do visit your website. Website Monitoring improves the user’s experience by monitoring to make sure it is running smoothly. If any part of it takes longer than it should, or if part of your website is down, the monitors would pick that up and notify you right away. With you more informed about how exactly your website is running for your customers, the experiences of those users will improve. With quick notification of any issue your website may have, you will be able to work towards fixing it as soon as possible, making sure that your customers do not experience a poor quality website for too long. Search Engine Optimization works to bring more people to your website, but Website Monitoring helps ensure that each of those internet users have an efficient, enjoyable experience on your website.

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