E-commerce is always shifting and changing. When a massive global shift occurs, e-commerce changes with it, and this was not different when the Coronavirus global pandemic began. Now that we are growing closer to the “end” of this pandemic, with vaccines allowing life to go back to some semblance of “normal,” how has e-commerce shifted in more permanent ways?

“In the context of enterprise, these changes manifest as both shifts in consumer behavior and new challenges for businesses — none of which have been unaffected. Against this background, the role of e-commerce has grown immensely. It’s not just niche items being ordered online anymore; in 2020, over 50% of all consumers used direct-to-consumer sales channels to buy everyday items like groceries, cleaning products and other consumer-packaged goods. In fact, online grocery sales more than doubled, growing 54% last year and nearly reaching the $100 million mark. Brick-and-mortar was suffering even before the pandemic hit, but now appears to be actually on the decline, with fewer new storefronts opening in 2020 than in any of the three years prior. Even more surprisingly, a full 60% of interactions between consumers and businesses now take place online.”

This offers a significant look into how the world will be changed going forward in a post Covid world. Due to this decline that occurred within the pandemic of in person commerce, and the convenience of new online alternatives, the world will likely never go back to the majority of in person shopping that was the commerce scene before. This shift has forced companies worldwide to adapt and shift in the way they market and advertise their companies and products to more online avenues to appeal to consumers who have come to prefer more online sources.

“Downstream supply matters, too — getting the products and services needed to run a business is obviously crucial, but so is delivering the final, value-added item to the consumer. That paradigm has changed, too, and companies have been forced to innovate or adopt dynamic solutions to problems like getting items to customers who aren’t allowed (or don’t want to) interact closely with other members of the public. Largely, e-commerce was already ahead of the game in this regard, but still faced plenty of challenges. Where products are stocked, who handles items after they’re delivered, how those products are handled — all are questions that must be asked anew in light of health and safety concerns. In addition, many entrepreneurs have had to find out on the fly whether their technological infrastructure and know-how was up to the task of handling a huge increase in online shopping.”

Nothing can go through such a huge world event as Covid-19, and not change, and e-commerce was not an exception to that rule. Due to that, we have seen many shifts and changes in e-commerce in the past year alone. Many of those changes will continue to persevere now in this post Covid world, and we can continue to watch and see how e-commerce will continue to shift and adapt in light of the new world we are all seeing develop in front of us.

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